When Good Research Goes Bad

The human bias towards action can be counterproductive

This is the second in a three-part series on avoiding post research regret and delivering insights that get action. In the first installment, we looked at the cost of research regret and learned to identify the types of research regret. In this article we’ll get to the root causes of research regret. Jason had a terrible, no good, horrible, rotten day. When we last saw him, he was lying…

Read More

Quirk’s 2018 Brooklyn Conference Best Takeaways: Tips for Improving Growth through Insights

  Eden Weller, Customer and Market Insights Manager, JJ Keller & Associates and Carol Shea, President, InsightsCentral present at Quirk’s Brooklyn Event With over 140 speakers and 85 sessions, the Quirk’s Conference East was jammed packed with learnings! Here’s some of the best tips from the conference on utilizing improved insights department processes to more rapidly build company growth and profitability. Build a Customer-Centric Organization Building a customer-centric organization…

Read More

Research Without Regrets – Creating Insights that Get Action

avoid research regret to create actionable insights

  This is the first of a three-part series on avoiding post-research regret and delivering results that stakeholders act on. Get our FREE ebook, Research Without Regrets – Available in March.   While insights professionals increasingly have access to the executive leadership table, the ability to spark business partners to make decisions and take action on the insights they provide is still a struggle. Every researcher experiences post research regret based…

Read More

Asking business partners the right questions

Asking business partners the right questions to ensure actionable research insights

Alistair Croll, Visiting Executive at Harvard Business School and author of Lean Analytics, recently stated: “There is a realization that data itself doesn’t lead to answers. This is really maturity: It’s asking the right question that’s hard.”​ For corporate insights professionals, asking the right questions of consumers is a challenge, but so is asking the right questions of their internal business partners. It can be difficult, but is a…

Read More

3 Tips for Overcoming “Hurry Sickness”

“Quick!  Can you get me some consumer validation that our new ice cream flavor meets consumer expectations?  I need it in two weeks.” Such is the life of a researcher; it seems our clients want just about everything ‘yesterday’. This is the situation that cardiologists Meyer Friedman and Ray Rosenman were describing when they coined the term “hurry sickness” after noting that many of their patients suffered from a…

Read More

Living up to the name: from researcher to strategist

How do you spur your stakeholders to act on insights? Read our article in Quirk’s August issue to learn the five strategic behaviors that help researchers evolve with the needs of your end clients. Validated through an Insights Association and InsightsCentral industry collaborated study, the key behaviors have been operationalized into DecisionAdvancer, a productivity tool that supports the insights team in more efficiently and effectively aligning with stakeholders to make better decisions…

Read More

A CMOs insights pain

We have interviewed numerous insights directors and marketing leaders to identify the challenges faced in generating and using insights to drive marketing initiatives. A current senior marketing executive for a global tech company and prior to that at a Fortune 500 CPG firm shared his thoughts on one of his biggest challenges – integrating data analytics and traditional research. What is one of the top challenges facing CMOs? “One…

Read More